Real-World SQL Data Analyst Project | Promotions & Returns Analysis | Episode 05 (Tamil)

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📊 Real-World Data Analyst Project – Episode 05: Promotions & Returns Analysis

Learn how to analyze promotional performance, order behavior, product returns, and refunds using SQL in this real-world Data Analyst project.

In Episode 05, we explore how businesses evaluate promotions, compare promoted and non-promoted orders, measure return and refund rates, and identify the products and sales channels contributing to common return reasons.

Time Stamp:
00:00:00 Introduction
00:01:04 Redemption Rate
00:17:50 Promoted Vs Non-Promoted Orders Comparison
00:26:07 Returns & Refund Rate
00:54:18 Most common Returns Reason

🎯 WHAT YOU WILL LEARN

1️⃣ Promotion Redemption Rate
Understand how to measure promo-code redemption and evaluate how customers use promotional offers.

2️⃣ Promoted vs Non-Promoted Orders Comparison
Compare order performance between promoted and non-promoted orders to understand the role of promotions in sales.

3️⃣ Returns and Refund Rate Analysis
Measure product return rates and refund impact to understand how returns affect business performance.

4️⃣ Common Return Reasons & Concentration Analysis
Identify the most common return reasons and analyze which products and sales channels are associated with those reasons.

💻 SQL CONCEPTS & ANALYTICS SKILLS
• SQL queries for business analysis
• Aggregate functions and conditional logic
• JOINs and Common Table Expressions (CTEs)
• Business KPI calculation
• Return reason distribution and ranking
• Product-wise and channel-wise analysis
• Translating business questions into actionable insights

🚀 WHY WATCH THIS PROJECT?
This episode demonstrates how SQL Data Analysts approach real business questions, calculate meaningful KPIs, and analyze sales promotions, returns, and refunds using structured data.

📌 SERIES: SQL Data Analyst – Real-World End-to-End Project
📌 EPISODE: 05 – Promotions & Returns Analysis
📌 LANGUAGE: Tamil
📌 IDEAL FOR: Aspiring Data Analysts, SQL Learners, Freshers, and Working Professionals

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