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Customer Analytics with SQL | RFM, CLV, Cohort & Credit Analysis | Episode 03

How do Data Analysts understand customer behavior, customer value, dealer performance and acquisition channels using SQL? 📊

In Episode 03 of our SQL Data Analyst – Real World – End to End Project, we dive deep into Customer & Dealer Analytics using real-world business questions and PostgreSQL SQL queries.

In this episode, you’ll learn how to solve practical analytics problems including:

00:01:46 📌RFM Customer Segmentation - Identify Champions, Loyal Customers, At-Risk Customers and other customer segments using Recency, Frequency and Monetary analysis.

00:27:03 📌Customer Lifetime Value (CLV) - Calculate Customer Lifetime Value and understand how much value customers generate throughout their relationship with the business.

00:43:06 📌Cohort Analysis - Analyze customer retention behavior by signup/order cohorts and understand how customer engagement changes over time.

01:19:09 📌Credit Utilization Analysis - Analyze dealer credit limits against realized order value to understand credit utilization and dealer-level financial exposure.

01:27:26 📌Acquisition Channel Analysis - Compare customer acquisition channels and understand which channels are bringing valuable customers to the business.

This episode is especially useful for:
• Aspiring Data Analysts
• SQL Data Analysts
• Business Analysts
• Freshers preparing for Data Analyst jobs
• Working professionals learning Advanced SQL
• Students building real-world SQL projects
• Anyone preparing for SQL Analyst interviews

You will see how SQL goes beyond SELECT, JOIN and GROUP BY and becomes a powerful tool for solving real business problems.

🎯 What you will learn:
RFM Analysis using SQL
Customer Segmentation
Customer Lifetime Value (CLV)
Cohort Analysis using SQL
Customer Retention Analysis
Dealer Credit Utilization
Acquisition Channel Analysis
Advanced SQL for Data Analytics
Real-world Business Analytics

📌 Project Series:
SQL Data Analyst – Real World – End to End Project
Season 01: Sales Analytics
https://www.youtube.com/show/VLPLBxkvG3jyccE?sbp=QAE

Episode 01 – Revenue & Sales Trend Analysis
https://youtu.be/1fAR4KKO808

Episode 02 – Sales Channel & Order Funnel Performance
https://youtu.be/V3r6tG81H3k

Episode 03 – Customer & Dealer Analytics (You're Here!)

If you are learning SQL, Data Analytics or preparing for a Data Analyst career, this series will help you understand how SQL is actually used to answer business questions in real-world analytics projects.

Subscribe to Variablz Academy for practical SQL, Data Analytics, Power BI, Python, AI and career-focused content in Tamil. 🚀

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